Branding, Identity & Logo Design Explained

Logo is the main element of any website used for providing the identity to any business or brand. It’s special and unique design attracts people to recognize your brand. A unique and attractive design of logo leaves an impression on the customer’s mind. Logo could be designed on computer with the help of graphic editing software and you can also design the logo with help of pen pencil and sketches. Mostly Companies hire best logo designers to update their logo designs or create new logo for their upcoming projects.

How logo relates with brand strategies?

The logo of any brand delivers a message to the customers. You will have observed so any logos in which you might have found a short message associated with logo. These messages attached with logos reveal strategy to their customers. The brand strategist is the professional who decides a message for their every customer. These strategies are like a promise to their customers.  The color, font and the message used in logo reflects that strategy of the company. The message associated with logo is also referred as tagline of the company. Logo design also represents the company’s culture or in which industry you are dealing.

 

What is branding and identity?

A brand is the name which influences customers and company both. You can also do branding with the help of digital marketing. Branding is the process used for promoting a brand by telling the advantages of the product and the same thing you do with help of website, it is known as online branding. Website design Markham is the best for web design and digital marketing which plays an important role in branding.

Branding of a company leaves their identity in the form of logo. It happens mostly when people forget the name during purchasing any product, so they describe the logo to the dealer to identify the product and it becomes easy to find that specific product you need.

How a changed design of logo impacts on brand?

There are so many companies who change their logo after few decades. Change in the logo is the sign to public that they are updating themselves as technology is updated. The new look of the logo becomes a part of discussion between people and it is also a good way to bounce your brand name in public to attract customers. The new logo also provides a fresh look to the company and it provides a positive energy to the employees also.

There are so many other reasons to make changes in logo. Sometimes, a company overtakes another company so they can replace every old identity of the company and they want to represent the company with a fresh look in the market. Company also changes the brand logo if they feel that logo has some sort of negative and they want more impactful logo. Company also makes changes in their logo when they launch any new tagline in the market. Mostly, the new logo is designed with small changes in old logo. The change could be like color change and font change or minor change in design of the logo.

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